Tools for Communicators is a commercial repository for tools that I use to drive my work as an earned-first comms practitioner. Essentially, it's the dev shop side of Bread & Law, which focuses on building practitioner-first tools that reflect best practices.

Using a proprietary pixel tracker designed to monitor media outreach, The Loop proves when, and how intensely, media outreach is working to produce access.

It is built for a single user: whoever is pressing 'send' on statements of record from an org to the media. For pros who do this on behalf of multiple clients, The Loop consolidates that data and its associated performance and stores it in one local file that's always portable.

The Loop's native reporting tool is its Tape. Every Tape entry documents something that a reporter did in response to an outreach instance. It works in real time, and the user controls if, when, and how their Tape is shared.

It integrates Cited, a proprietary protocol that proves when earned media coverage can be seen by AI platforms.

Cited is a closed protocol for assessing in real time the availability of earned press coverage to AI platforms.

It integrates into The Loop to prove when an outreach instance has influenced a news article that is available to AI platforms, establishing a causal link between the work of comms and the news that AI platforms ingest to understand what is true.