Tools I build for the work I do: earned media, statements of record, and the reporting a comms function owes the people it answers to. What I want from each decides how it is shown here — a demo of a protocol, a demo on fictional data, an open repository, a living case study.

The Loop: A local-first desktop instrument for sending statements of record to press.

It records who was pitched, whether the email was read, what the journalist said, and what ran, on one time axis: the Tape. The Wire is the Tape's read-only projection for stakeholders outside comms; this page demonstrates the Tape on a fictional week.

Status: in testing
Here you can: see the demo (fictional data) · read technical details
Terms: license — inquire

Cited: Whether an earned media clip is accessible to major AI platforms. A closed protocol delivered as a managed service; this page is a one-slot demo of it.

Cited never classifies whether a URL is news. The algorithm that did was removed and open-sourced as Is It News?.

Status: beta
Here you can: run one assessment · read the methodology
Terms: managed service — inquire

Cannabis Consumer Poll: The polling program I designed and ran at NuggMD from 2023 to July 2026. It continues there; this page renders its open record.

Status: live · latest poll Aug 31, 2026
Here you can: browse the record · cite with attribution
Terms: attribution · commercial license — inquire

Is It News?: Decides, from a URL alone, whether a site is a news outlet. The classification step Cited deliberately removed, open-sourced under MIT.

This is the classifier Cited chose not to be.

Status: stable
Here you can: get the source · read the methodology · run it locally
Terms: MIT

Most of what is here is available to firms and in-house teams that need the tool without adding a hand to the work. I license these as I see fit; reach out if you think we should talk.