The Loop: Media relations dashboard

Using a proprietary pixel tracker designed to monitor media outreach, The Loop proves when, and how intensely, media outreach is working to produce access.

It is built for a single user: whoever is pressing 'send' on statements of record from an org to the media. For pros who do this on behalf of multiple clients, The Loop consolidates that data and its associated performance and stores it in one local file that's always portable.

The Loop's native reporting tool is its Tape. Every Tape entry documents something that a reporter did in response to an outreach instance. It works in real time, and the user controls if, when, and how their Tape is shared.

It integrates Cited, a proprietary protocol that proves when earned media coverage can be seen by AI platforms.

This site demonstrates the Tape on a fictional week of outreach: one consumer-research release, fourteen journalists, and what they did with it. The people, outlets, and findings are invented; the shape is real. To become a user, see Licensing.

Technical Details | Licensing